Unique identifiers are key to solving construction’s product information problem

The survey of 300-plus construction professionals in the UK revealed that nearly two-thirds (61%) of product information users want editable electronic product data, but only half (51%) of providers offer it. Fewer than one-in-five providers of construction product information (18%) reported using a product information management system.

Ultimately, 70% of the survey respondents believe urgent reform is needed to improve the management of product information within the built environment.

In the survey report, GS1 notes: “If data problems persist, demonstrating compliance and enabling effective regulatory oversight will be compromised. Reform programmes will struggle to deliver their intended impact. The golden thread depends on consistent, structured and interoperable data. Without this, it risks becoming a static archive rather than a reliable, usable record. Poorly organised or inaccessible product information prevents timely checks, weakens auditability and increases the risk of non-compliance.

“The industry is highly fragmented, creating ongoing risk. Uneven adoption of improved product information practices creates gaps in compliance and accountability across the supply chain. Without targeted, practical support from the government and the wider industry, these gaps risk leaving a significant portion of the sector behind and undermining efforts to improve safety, performance and delivery.

“Change is within reach. The technologies for digitalisation already exist. The main barriers lie in people, processes and prioritisation, not technical capability. Support for data standardisation and unique identifiers is strong. The remedy is clear and achievable.”

The vast majority (93%) of respondents see value in Global Trade Item Numbers (GTINs) [which GS1 provides – ed.], recognising the benefits they offer, including for: