Spider-Man and Godzilla visualisation now for architects

Maxon's rendering technology is well-established in the movie and gaming industries and has been used on Oscar-nominated movies like Spider-Man: Across The Spider-Verse and Godzilla Minus One. Early next month, it will launch its partnership with Vectorworks.

Maxon's Cinema 4D and Redshift tools “meet the demands of real-world, real-time architecture design workflows, integrating with major CAD and BIM tools like Vectorworks”, the developer said. This allows users to move from real-time previews to “stunning final renders” within a unified ecosystem. 

Maxon’s new offering features real-time visualisation, smart asset libraries for architectural realism, cross-platform performance and workflow management from site planning to final presentations. With one click, projects can be sent to Cinema 4D to create more advanced architecture visualisations, including advanced procedural animations and simulations. It’s designed to make immersive walkthroughs, video exports and high-end stills “easier than ever before”. It works in both Mac and Windows environments.

Partnering with Vectorworks is Maxon’s first step: the latter wants to work with other design platforms.

Maxon CEO David McGavran said: “By combining the BIM design intelligence of Vectorworks with the cinematic power of Maxon rendering technology, we’re delivering more than just a plugin. We’re giving architects a powerful yet intuitive tool that elevates their work visually, without adding complexity, so their designs can be expressed as intended with clarity and emotion.”

Vectorworks senior director of rendering, Dave Donley, added: “By developing this integration with direct input from our users and ensuring feature parity for both Mac and Windows from the outset, we are providing our customers with a reliable and future-ready solution. With Maxon’s proven rendering technology, this integration will introduce powerful new features that streamline Vectorworks customers’ workflows, reduce friction in the design-to-visualisation process, and enable them to fully express their limitless design vision.”