Maxon launches cinematic rendering and preview plug-in for architects

Maxon’s rendering technology is well-established in the movie and gaming industries and has been used on Oscar-nominated movies like Spider-Man: Across The Spider-Verse and Godzilla Minus One. Last year, it announced it was working on an integration with Vectorworks and that native plug-in, known as Redshift, is now commercially available.

Furthermore, a beta version of Redshift is available for Revit. Maxon expects a Redshift plug-in for Archicad to be released later this year.

Redshift enables users to “seamlessly move from real-time design previews to high-end, photo-realistic renders within a unified ecosystem”, Maxon said. In more detail, it enables architects to visualise designs instantly in real-time, then elevate scenes using the same Redshift technology used in feature films without leaving their CAD environment. Projects can be sent to Maxon’s Cinema 4D system with a single click for advanced modelling, animation, simulation, fly-throughs and rendering.

Maxon’s platform includes a “vast” library of assets known as ‘capsules’ – materials, plants, furniture and environmental elements. These are updated monthly and supported by procedural tools and AI-assisted search for rapid scene-building and creative iteration.

“Maxon’s tools have a rich history in media and entertainment, used by the creative teams behind so many popular Hollywood movies to create Oscar-winning visual effects,” said Nicolas Burtnyk, Maxon’s executive vice-president of rendering. “Now we’re bringing this same magic to architects and interior designers, helping them translate their vision into cinematic visual experiences worthy of big screens.”